Using automation to manage leads and follow-ups when the tools get in the way
I’ve lost count of how many times my lead follow-up automations have just… stopped working. One day everything is fine — a Calendly booking triggers a Webflow CMS update, kicks off a MailerLite sequence, updates a Notion table for my own tracking, and sends a Slack message. Then silently, one of those hops breaks. Typically…